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Sr. Marketing Professional w/ Gen. Mgmt. experience
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Ad Information
Category: Resumes/Positions Wanted
Ad Number: 29
Date Posted: 09/17/2009
Job Criteria
Text of Ad: SUMMARY OF QUALIFICATIONS

A seasoned Commercial Marketing/Sales manager with General Management experience recognized for building teams and creating strategies designed to deliver long-term results in both US and global operations, initiating successful sales and marketing campaigns, and developing business opportunities in both traditional and non-traditional market spaces.

Acquiring, Retaining and Developing Talent
Strategy Formation
Developing Innovative Sales/Mktg Campaigns
P&L Responsibility
Experience with Global Businesses
Identifying Acquisition Candidates
New Business Development
Experience in Start-ups, Turn-arounds, Small and Large Businesses

SELECTED ACCOMPLISHMENTS

STRATEGIC PLANNING
Developed branding strategy that allowed small customers to build their own brand for orders as small as 25 units. Resulted in new manufacturing strategy (cell manufacturing), pricing strategy, and sales strategy. Ultimately, delivered market leadership position (in conjunction with other actions) and minimized price competition.

Implemented a "no price increase" strategy that allowed avoidance of general price increases (1993-2005) while improving overall margins. Accomplished by continual focus on cost reductions, process improvement, and new product introductions as part of a "replace ourselves" strategy.

Developed international business strategy to locate operations in key global markets rather than serving from US. Delivered customized products to meet local country needs. Resulted in international sales increasing as a percentage of total sales from <5% to approx. 25% (currently).

Identified market opportunity and began entry into the US water treatment market. Managed team of four to deliver targeted sales at margins significantly higher than company average, despite lack of a critical new product. Established key relationships with major customers, including GE Water, Ashland, Nalco, and others.

INNOVATIVE MARKETING INITIATIVES
Designed campaign to launch innovative technology into water treatment market, using "early adopter" program. Negotiated to pay royalty to patent partner.

Pioneered the introduction of on-site "Technology Week", an invitation-only series of seminars aimed at company's largest customers. Presented forward-looking technologies designed to solidify company's position as the market leader and encourage large customers to build company's products into their future development plans.

Initiated "differentiation" marketing campaign on commodity disposable foam dinnerware line using customer market research as the "reason to believe". Resulted in 30% increase on the $60MM business.

BUSINESS BUILDING INITIATIVES
Pioneered entry into the (previously unreachable) lower 60% of the company's core market by partnering with leading service company to reach smaller customers. Program, now in second full year, delivering approx. 5% of total company sales.

Pursued and developed non-traditional business opportunities with P&G, Scotts, and others, resulting in entry into totally new markets. Negotiated royalty agreement with multi-national partner in lieu of traditional manufacturing/product sales approach.

Queued up three additional markets and two new technologies for future development.

Identified and initiated contact with numerous acquisition candidates as possible partners to enter new markets and expand sales/distribution opportunities.

LEADERSHIP AND OPERATIONAL EXCELLENCE
Increased fledgling European business's revenue by 10 times (1993-2000). Full Sales and P&L responsibility for the 12-person operation. Reached profitability in 1996. Changed operations from distribution business to a full direct sales and manufacturing operation. Established key relationships with major customers, including S C Johnson, Lever, Diversey, P&G, and others. Recruited, hired, and trained a new general manager to continue management of enterprise.

Opened and managed seven-person Brasilian operation (2004) to serve South American market. Full Sales and P&L responsibility, including critical local content decisions. Reached profitability in 2007, turned over to new senior level manager.

Opened and managed Chinese operation in 2005 to serve Chinese and larger Asian market. Hired four-person leadership team, set up bonded warehouse, expanded and managed direct sales force. Reached profitability in 2008. Now consolidated with Australian operation.

PROFESSIONAL EXPERIENCE

HYDRO SYSTEMS COMPANY (Cincinnati, OH) 1993-2009
Vice President, Marketing and Business Development
Vice President, Sales and Marketing
Vice President, Marketing

SWEETHEART CUP (Chicago, IL) 1988-1993
Director of Marketing

SC JOHNSON (Racine, WI) 1983-1988
Product Mgr/Mkt Development Mgr

EDUCATION/TRAINING

The University of Michigan (Ann Arbor, MI)
MBA/BBA, Emphasis in Strategic Planning, Marketing, and Finance
Captain, U of M Rugby Team. Selected Final Four All-Tournament Team.

COMMUNITY ACTIVITIES/VOLUNTEER POSITIONS

Past president, Manufacturer's Association of Sanitary Supplies, an association of small manufacturers in the cleaning industry.
Coach, 8th grade boys' basketball, St. Columban School.
Job Field: Marketing
Company:
Location:
Type of Position: Full-Time Permanent
Salary Range:
Contact Information
Name: Peter Maglocci
Company:
Street Address:
City: Loveland
State/Province: Ohio
Zip/Postal Code: 45140
Country: USA
Telephone Number:
E-Mail Address: Reply to Ad
Web Site URL:

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